INFUSING MEMORABILITY
INTO EXPERIENCE-DRIVEN BRANDS
You’re made to thrive in an online world, let’s make it happen
see what i do best
04
BRAND DESIGN
You will be provided with a comprehensive logo suite so your brand is fluid across all touch points in the customer journey. You will be provided with flexible logo variations, custom typography, colour suite, and additional assets (like a brand pattern) to take your brand to the next level. To top it off, you will receive an additional brand collateral of your choice (ie. business cards) so your brand is fully stacked.
what's included
• Brand Discovery Session
• 2 Moodboards to Select the
Creative Direction
• 2 Logo Concepts
• 4-5 Logo Marks
• Typography Suite
• Colour Palette
• Brand Pattern & Icons
• 1 Extra Brand Collateral of Your Choice (ie. biz cards)
• 2 Revisions per Deliverable
• Final Files (PNG, SVG, JPEG)
• Brand Style Guide document
05
BRAND STRATEGY
This package is everything you’ll need to have the brand upgrade of your dreams by giving you a clear framework to reach your goals. I'll dive deep into your brand at its core, your customer experience, your competitor gap, and much more. I'll turn these insights into actionable steps to help you reach your brand goals. If you’re a business who feels like they are struggling to standout, or are having trouble reaching your goals, this package is perfect for you.
what's included
what's included
• Brand Discovery Session
• Strategic S.M.A.R.T. Goals
• SWOT Analysis
• Competitor Analysis
• Target Audience Research
• Key Messages
• Actionable Tactics &
Implementation Timeline
to Reach Goals
• Delivered as a +10 page
Brand Strategy document
• Ongoing support to
implement strategy
what's included
06
BRAND COLLATERALS
These are the secret sauce that makes the brand stick with the audience by creating consistency across all touch points. Brand collaterals are branded creative assets (ie. GIFs for Instagram Stories, business cards, etc.) that align with your brand’s strategy and work seamlessly to communicate your brand’s identity. It’s an investment in staying top of mind with your target audience.
you can choose from
• GIFs (Instagram Stickers)
• Social Media Templates
• Business Cards
• Stickers
• Promotional Items
• Package Design
• Instagram Highlight Covers
• Social Media Profile Covers
• Signage
• Website Graphics
À La Carte Style
• Brand Discovery Session
• Strategic S.M.A.R.T. Goals
• SWOT Analysis
• Competitor Analysis
• Target Audience Research
• Key Messages
• Actionable Tactics &
Implementation Timeline
to Reach Goals
• Delivered as a +10 page
Brand Strategy document
04
• Brand Discovery Session
• 2 Moodboards to Select the
Creative Direction
• 2 Logo Concepts
• 4-5 Logo Marks
• Typography Suite
• Colour Palette
• Brand Pattern & Icons
• 1 Extra Brand Collateral of Your Choice (ie. biz cards)
• 2 Revisions per Deliverable
• Final Files (PNG, SVG, JPEG)
05
06
• GIFs (Instagram Stickers)
• Social Media Templates
• Business Cards
• Stickers
• Promotional Items
• Package Design
• Instagram Highlight Covers
• Social Media Profile Covers
• Signage
• Website Graphics
• 5-6 Pages
• 3 Rounds of Refinements
• Purchasing or Moving
Domain to Showit Assistance
• Post-Launch Website
Resource Guide
Get Started →
07
SHOWIT WEBSITE DESIGN
Every successful brand needs a website. Your website is a key part of your marketing funnel that converts. It takes 0.05 seconds for users to form an opinion about your website that determines whether they stick around or ditch you for someone else. A well-optimized, on-brand website that aligns with your goals will build credibility, awareness, leads & organic traffic.
You will receive a custom Showit website that uses your brand elements to elevate your business and target your ideal clients.
• Brand Discovery Session
• Site Map
• Showit Website
• Example Home Page to
Refine Creative Direction
what's included
07
• Brand Discovery Session
• Site Map
• Showit Website
• Example Home Page to
Refine Creative Direction
• 5-6 Pages
• 3 Rounds of Refinements
• Purchasing or Moving
Domain to Showit Assistance
• Post-Launch Website
Resource Guide
Packages & Pricing
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Packages & Pricing
Sign up with your email address to receive a guide with detailed information about our packages, prices, & FAQs.
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Client Love
I am truly blown away by the new branding McKenna with Howdy Studio created for my business. I knew she was the perfect person for the job (given the similar vibes) but she truly went above and beyond, exceeding my expectations. I felt as though I wasn't taking enough advantage of the "cowboy theme" to my brand, and McKenna helped me leverage that in the logos, icons, patterns, colors, and text she created. She even made highlight covers, GIFS and a business card design to ensure that my brand was cohesive and easily recognizable across the board. Seriously can't thank her enough! I get SO many compliments on my branding and for good reason - McKenna is AMAZING!
— madison from creative cowboy
Client Love
Working with McKenna was an absolute DREAM! She took my vision and creative theme for my business and brought it to life in a way that far exceeded my expectations. My new branding and website are not only stunning, but also memorable and engaging—I’ve already gotten so much great feedback on the visual branding!! From start to finish, McKenna was attentive and so so wonderful to work with. I couldn’t be happier with how my projects with her turned out, and I highly recommend her to anyone looking to elevate their brand!
— kelly potts
Client Love
McKenna is an absolute gem! Her ability to grasp my vision and cater to my meticulous nature is truly commendable. She breathed life into my brand, focusing on every intricate detail. I'm absolutely enamored with the outcome; my business has found new heights, resonating perfectly with our luxury clientele. I am excited to further work with her on future collaborations. McKenna's attention to detail is impeccable, and working with her has been an absolute pleasure.
— emily from the lovely artistry collective
Client Love
I had the absolute pleasure of working with McKenna from Howdy Studio to create my logo/branding and I couldn't be happier with the results! From the start McKenna took the time to really understand my vision and she listened to all of my feedback. She was able to translate my ideas into stunning visuals that perfectly captured the essence of my brand. McKenna is not only incredibly talented but also a great communicator and collaborator. She was patient, responsive, and dedicated to making sure I was completely satisfied with the final design. I highly recommend McKenna to anyone looking for a designer who can bring their vision to life and deliver exceptional results. Thank you again McKenna for your outstanding work!
— logan scott photography
Client Love
McKenna was so wonderful to work with! She took us on as a social media project for two months to help us create some content as a new business. She researched Pilates (which she was not familiar with previously), planned each month out in such detail and was so organized throughout the entire process. It's very important to note that she was very open to feedback from us so that we were happy with the product. She has excellent ideas and is a joy to work with. We highly recommend working with McKenna!
— the pilates spot (Brooklin, Ont.)
Client Love
I can't recommend McKenna enough for her hard work in building our social media presence & website! McKenna is extremely enthusiastic and passionate about her work. She has built our social media and website from the ground up and it hasn't gone unnoticed from my customers. She possesses a deep understanding for all things social media and design and is very organized - I didn't have to stress at all. Her genuine passion and expertise made her a joy to work with.
— smalley's produce (mount albert, Ont.)
Client Love
I can't recommend McKenna enough for her hard work in building our social media presence & website! McKenna is extremely enthusiastic and passionate about her work. She has built our social media and website from the ground up and it hasn't gone unnoticed from my customers. She possesses a deep understanding for all things social media and design and is very organized - I didn't have to stress at all. Her genuine passion and expertise made her a joy to work with.
01
The stress of keeping up with trends & the constant loop of figuring out your next post is gone with social media management. I use strategy-driven, scroll-stopping content to win the hearts of your audience on socials. My signature value-trend approach will deliver the success you crave and build lasting relationships with your audience.
SOCIAL MEDIA MANAGEMENT
In our digital world, social media is a must. It helps connect people to your brand, reinforce your brand values, identity, and helps people remember your name when they make a purchase.
The stress of keeping up with trends & the constant loop of figuring out your next post is gone with social media management. I use strategy-driven, scroll-stopping content to win the hearts of your audience on socials. My signature value-trend approach will deliver the success you crave and build lasting relationships with your audience.
what's included
• Monthly Content Shoot Day
• Custom Social Media Strategy
• Hashtag Strategy
• Content Strategy
• Monthly Content & Strategy Call
• Custom Graphics
• Content Scheduling
• Caption Writing
• Content Creation (Feed Curation,
Reels/Tik Tok Editing, & Script Writing)
• Engagement & Community Outreach
• Tracking & Measuring Analytics
• Monthly Analytics Report & Strategy Optimization
• 3 Package Options for # of Posts Per Week
02
SOCIAL STRATEGY + AESTHETICS
Upgrade your Instagram with a social media strategy & makeover that achieves your goals. Instagram has become a MUST-HAVE platform for businesses of all sizes, and having an impressive feed and content is crucial to your success. Perfect for those who aren't sure how to reach their goals using Instagram, you'll receive an Instagram makeover that includes a strategy and graphic templates designed to lead, nurture & convert.
what's included
• Social Media Audit
• Competitor Analysis
• S.M.A.R.T. Goals
• Target Audience Research
• Moodboarding & Visual/
Aesthetic Direction
• Platform Analysis
• Revamp + Optimization of
Accounts
• Hashtag Research & Strategy
• Content Pillars & Strategy
• Customer Journey
• Possible Collaborations
• Colour Palette & Typography
Suite
• 6 Feed Templates + 3 Story
Templates to Get the Ball
Rolling
03
SOCIAL MEDIA AUDIT
Get Started →
what's included
what's included
02
01
• Monthly Content Shoot Day
• Custom Social Media Strategy
• Hashtag Strategy
• Content Strategy
• Monthly Content & Strategy Call
• Custom Graphics
• Content Scheduling
• Caption Writing
• Content Creation (feed curation,
Reels/TikTok editing, & script writing)
• Engagement & Community Outreach
• Tracking & Measuring Analytics
• Monthly Analytics Report & Strategy Optimization
• 3 Package Options for # of Posts Per Week
• Social Media Audit
• Competitor Analysis
• S.M.A.R.T. Goals
• Target Audience Research
• Moodboarding & Visual/
Aesthetic Direction
• Platform Analysis
• Revamp + Optimization of
Accounts
• Hashtag Research & Strategy
• Content Pillars & Strategy
• Customer Journey
• Possible Collaborations
• Colour Palette & Typography
Suite
• 6 Feed Templates + 3 Story
Templates to Get the Ball
Rolling
Get Started →
• Profile Optimization
• Detailed Review of Content
& How I Would Improve It
• Platform + Content
Suggestions
• Hashtag/Keyword List
• Content Creation Ideas +
Tips
• Free Content Calendar
Template
• Actionable
Recommendations
what's included
Get Started →
Fully Booked, Join the Waitlist
Perfect for those who aren’t ready to invest in social media management services but your socials need help! I will do a deep dive into your socials and give a detailed review of your platforms, profiles, content, what’s working and what’s not. You'll receive actionable recommendations to elevate your social presence to align with your goals. The insights are strategically crafted to set your socials up for success.
what's included
• Profile Optimization
• Detailed Review of Content
& How I Would Improve It
• Platform + Content
Suggestions
• Hashtag/Keyword List
• Content Creation Ideas +
Tips
• Free Content Calendar
Template
• Actionable
Recommendations
Get Started →