Zoe Pritchard

project details

Custom Brand Design

PACKAGE:

December 2024

DATE:

Zoe was looking for a cohesive brand to use across her YouTube channel to build her community.

I designed a complete creative suite from logo variations, colours, typography, and branded assets like icons, a pattern, and branded GIFs so every touchpoint is consistent & memorable for her audience.

The visual identity feels warm & personable to match the vibe of Zoe’s YouTube videos — cozy lifestlye & personal finance videos that feel like hanging out with your bestie.